Starting Salary $110,000/annually
(Negotiable depending on experience & education)
4 Year Degree
Telecommuting is allowed.
Internal Number: 284
WHAT YOU WILL DO
The Senior Market Research Manager will work closely with the Associate Director - CIT to lead the execution of quantitative market research and help to coordinate qualitative research. Additional responsibilities will include working with secondary industry and consumer research (from online and other sources) and managing the analysis of syndicated data (IRI, Nielsen, etc.). The main responsibilities of the role include coordinating market research efforts with Midan’s account management teams and clients and Midan brand, designing research projects to meet client information needs, interpreting data, performing or recommending analyses (including statistical analyses), creating reports and making recommendations based upon research findings.
The Senior Market Research Manager will become familiar with the meat industry and make justifiable recommendations regarding which client-based and internal research opportunities are most valuable to Midan Marketing and its clients as well as the broader meat industry and how these opportunities should be approached. You’ll also:
Work with account management team and clients and Midan brand to understand and document business research objectives, including project briefing and scheduling project work
Formulate research execution and analysis plans
Design and assist in the development of sampling plans and questionnaires
Conduct or recommend analyses using different quantitative methods (including statistical/modeling methods)
Perform quality control checks of survey websites and data
Liaise with outside fieldwork vendors/contractors and other areas (sampling, programming, statistics, etc.) to ensure successful execution of research projects
Program questionnaires using Qualtrics or works with outside suppliers for questionnaire programming and hosting
Prepare analyses and tab specification plans
Analyze results and develops PowerPoint reports (or contributes to other deliverables – e.g., creative materials), including drafting of conclusions and recommendations
Analyze syndicated data from Nielsen, IRI, and Spectra along with reporting trend information from Technomic, Datassential, and Mintel platforms.
Manage market research analyst and any additional analysts as Midan Marketing’s market research team expands
WHAT YOU WILL RECEIVE
In addition to a competitive salary, you will receive a great benefits package to include:
Medical, dental, life, vision, wellness program, disability, 401(k), profit sharing, tuition reimbursement, a lucrative paid time off program, and paid holidays
WHY CHOOSE MIDAN
At Midan, we believe that an organization is only as good as its people. Our team combines specialists from all corners of the meat industry — passionate problem solvers, extraordinary creatives, and determined research analysts — all working together in a Great Place to Work-Certified culture.
We are passionate about our team and culture. Midan has been designated a Great Place to Work for the second year in a row. Our core values of Integrity, Family, Community, Passion, Creativity, Accountability, and Commitment are not just words on a piece of paper. We strive each day to “walk-the-talk” and to be a place you’ll want to be long-term. Joining Midan will give you an opportunity to:
M – Meet awesome people that you can form long-lasting relationships with and who care about you as a human being.
E – Engage with some of the brightest and most talented professionals in the industry.
A – Achieve greatness and excel in your area of expertise.
T – Be a part of a great TEAM that believes that in union there is strength and that everyone has something to contribute to the success of our organization.
WHO ARE YOU?
You always strive to do a great job and can work independently as well as in a team environment. You care about quality at every level and have great attention to detail. You love to learn and grow and be recognized for your valuable contributions. You’re not intimidated by innovation nor change. In fact, you welcome it. You also have:
A minimum of 7-10+ years producing quantitative ad hoc market research within the custom market research industry. Supplier side experience strongly preferred, but will consider client-side experience, if relevant
Experience in various quantitative research methodologies, including ATUs, market segmentation, choice modeling, etc.
Knowledge of advanced statistical methods, such as regression analysis, cluster analysis, perceptual maps, conjoint analysis, discriminant analysis and others
Expertise with SPSS, Q or similar statistical software highly desirable
Experience with qualitative research and/or syndicated data a plus
Demonstrated success managing research studies independently, from questionnaire design to report delivery, including multi-market and complex research studies
Education, Training and Network
A Bachelor’s or advanced degree in Market Research, Marketing, Business, Economics, Mathematics or the Social Sciences
Midan Marketing is the first agency of its kind — a strategic marketing, research and creative agency dedicated to ensuring a prosperous future for all stakeholders in the meat industry.
Our mission is to remind consumers why they love meat and ensure meat remains an important part of their meal choices. We are champions for the value of meat!
Like our principals, many of our team members grew up on family ranches and farms or have worked in the packer/processor, retail and foodservice sectors. Their personal perspectives provide unique insights into our partners and consumers that we share through the talents of our marketing, advertising, creative and consumer research teams.