The Associate Brand Manager position offers a range of projects requiring creativity, solid analytical experience and strong interpersonal/communications skills. As a key contributor to Reser’s marketing team, the Associate Brand Manager is responsible for the planning, execution and analysis of various brand, marketing, and business initiatives.
Principal Duties and Responsibilities
Assists the Sr. Brand Marketing Manager in developing and executing marketing plans and brand/marketing initiatives across multiple categories.
Coordinates with cross-functional teams, including external agencies, on brand and category projects.
Researches and analyzes data to monitor product, brand, and promotional performance.
Assists in the development of new product ideas and product improvements; aids in the coordination of new product launches.
Mines data to generate relevant category performance metrics, identify opportunities and make recommendations to ensure goals are reached consistently.
Analyzes 3rd party store scan data, shipment sales, panel data along with industry, consumer, & category trends to provide strategic product, pricing, promotional, placement, and competitive recommendations.
Project manages and tracks key consumer and customer projects programs including traditional / digital media, national platforms, consumer programs, promotions, shopper programs, social media efforts, trade tactics, etc.
Coordinates, proofs, and assists in managing new item and packaging projects.
Collaborates with Sr Communications Manager, Sr Customer Manager, and Sr Trade Manager on consumer communications related to area of responsibility, including media, sponsorships, consumer programs, shopper programs, social media, influencers, trade tactics, etc.
Provides support for corporate and industry events.
3-5 years of in Marketing; consumer packaged goods/retail food industry experience is preferred.
Bachelor’s Degree in Marketing or a related field is required; MBA is preferred.
Strong analytical experience is required.
IRI/Nielsen data experience are required.
Strong organizational skills and exceptional attention to detail is required.
Project management experience is essential.
Excellent written and verbal communication skills.
Strong PC skills (including expertise in MS Office).
Ability to take initiative, to work well both autonomously and as part of a team.
Travel up to 15% of the time
Occasional lifting of packages in excess of up to 20 lbs is required
Reser’s is the leading provider of fresh refrigerated deli salads, side dishes, and prepared foods for the supermarket, club store, and food service industries. Family owned and operated, Reser’s has been a proud sponsor of good times at racetracks, picnics, BBQs, music festivals, and affordable family meals since 1950. Reser’s family of brands include Reser’s American Classics, Main St Bistro, Stonemill Kitchens, and more. With more than 4,500 employees, Reser’s operates 14 facilities in the US, Mexico, and Canada and actively supports the communities it serves.
Benefits and Culture
We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future. Reser's offers choices whenever possible, because we recognize the diverse and ever changing needs of our employees. Full-time employee benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays and a variety of voluntary benefit options.
We strive to be your Employer of Choice. As one of our five cornerstones, this means that we go all-out to create an envi...ronment that shows we are committed to investing in employee growth and creating a culture of belonging where employees want to build a lasting career.