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Details
Posted: 10-Jan-23
Location: Bemidji, Minnesota
Salary: Open
Internal Number: 2032
Location: Admissions Office on the Bemidji State University Campus
Full/Part Time: Full Time
Employment Condition: Probationary
Job Description:
Bemidji State University (BSU) invites applicants to join our team as the Assistant Director of Admissions, Graduate Programs. BSU's vision is to educate people to lead inspired lives. BSU's vision is to educate people to lead inspired lives. To accomplish BSU's vision, the University prioritizes creating a culture in which diversity is embraced and all people are safe, welcome, and validated. Centered between the three largest Tribal nations in Minnesota – Leech Lake, Red Lake, and White Earth – BSU also prioritizes increasing engagement with American Indian communities to become a destination university.
Enrolling more than 5,000 students, BSU offers more than 70 undergraduate majors and nine graduate degrees encompassing arts, sciences and select professional programs. BSU is a member of the Minnesota State system of colleges and universities and has a faculty and staff of more than 550. BSU's Shared Fundamental Values include civic engagement and leadership, international and multicultural understanding, belief in the power of the liberal arts, and environmental stewardship. BSU is located amid the lakes and forests of northern Minnesota and occupies a wooded campus along the shore of Lake Bemidji. BSU balances rigorous academia with the opportunity to enjoy a fun, robust, outdoor culture. The proximity to the lake and the surrounding north woods allows easy access to an assortment of recreation.
The Assistant Director of Admissions, Graduate Programs is responsible for recruitment and working through the admission process with graduate students. This individual will be developing and updating communication flows for the respective programs, working to create and sustain recruitment marketing with faculty to ensure the programs are represented accurately. The overarching goal of this position is to increase awareness and enrollment of Bemidji State University graduate offerings. Working under the supervision of the Executive Director of Admissions, the position will focus on building annual recruitment plans, implementing marketing plans, and building and providing funnel analysis for each graduate program at Bemidji State University.
Responsibilities of the Assistant Director of Admissions, Graduate Programs include:
Responsibilities of the Assistant Director of Admissions, Graduate Programs include:
Developing and managing graduate recruitment and marketing to build awareness of Bemidji State University graduate programs. (60%)
- Recruiting students and working with prospects, applicants, and admitted students through the entrance process for each graduate program at Bemidji State University. Partner with the Director of Graduate Studies and academic departments for next step processes.
- Collaborating with university faculty, staff, and campus offices to develop a holistic recruitment marketing plan for the School of Graduate Studies and individual associated graduate programs.
- Developing and managing advertising campaigns, including the negotiations of contracts, development of print and digital collateral materials and management of project timelines in collaboration with the Executive Director of Admissions, Executive Director of the Office of Communication and Marketing, the Director of Graduate Studies, and external partners/agencies.
- Evaluating market and demographic data to assess outcomes and analyze the data in conjunction with the Executive Director of Admissions and Director of Graduate Studies.
- Collaborating and communicating with BSU Office of Marketing and Communications on a regular basis to maintain transparency in efforts across campuses.
- Collaborating with the Executive Director of Admissions, Director of Graduate Studies, and Office of Marketing and Communications to execute an ongoing plan of developing the BSU School of Graduate Studies website.
- Attending in-person and virtual graduate fairs on behalf of BSU's School of Graduate Studies representing the university's graduate program offerings.
Developing and implementing a communication strategy and communication flow for the graduate programs within the BSU School of Graduate Studies. (30%)
- Developing and implementing an annual communication plan under the supervision of the Executive Director of Admissions and Director of Graduate Studies.
- Engaging with the Director of Graduate Studies, academic departments, current graduate students, and alumni to create content for electronic and print communications.
- Managing electronic communication messaging within the CRM in conjunction with the CRM Analyst. Leverage the CRM to improve enrollment yields.
- Collaborating with internal and external partners to develop and execute communication and outreach efforts to historically under-represented populations.
- Working with university partners and the Office of Communication and Marketing regarding social media strategies and implementation.
- Creating efficient and effective communication templates for the School of Graduate Studies.
Budget. (5%)
- Planning and managing the annual recruitment marketing budget for the BSU School of Graduate Studies advertising, publications, special events and inquiry management functions.
- Tracking expenditures and ROI.
Performing other duties as assigned. (5%)
Required Qualifications:
Minimum qualifications for this position include:
- Bachelor's degree.
- Three (3) years of full-time work experience in a related position and/or field, such as student recruitment, communication, journalism, recruitment marketing, community or public relations, fundraising/development and/or sales.
- Knowledge of relevant computer hardware and software applications, preferably to include MS Office, including Word, Excel, Access, PowerPoint, Publisher, and Outlook.
- A demonstrated commitment to the principles of diversity, equity, inclusion, and anti-racism.
Preferred Qualifications:
Preferred qualifications include:
- Master's degree in a field relating to the position goals including, but not limited to, education, leadership, communication, of business; and/or four (4) or more years of admissions or advising experience in a higher education setting.
- Demonstrated knowledge of and commitment to working with diverse cultures and populations.
- Ability to develop and maintain meaningful interpersonal relationships and effectively collaborate with diverse internal and external stakeholders.
- Demonstrated experience and skills with web/internet resources, media production and/or recruitment marketing and public relations activities.
- Strong oral, written and electronic communication skills, including editing/copy writing abilities and the ability to interact effectively with diverse stakeholders.
- Proven ability for developing and analyzing data.
- Experience working as part of a team and a demonstrated ability to work effectively in a team-based, quality-driven environment.
- Knowledge and experience of Adobe Suite.
- Website content management software and procedures (WordPress).
- Data entry and database applications (ISRS, DARS) for records and reports.
To facilitate the review, assessment, and evaluation process, please ensure that your application and/or resume clearly demonstrate fulfillment of these required and preferred qualifications.
Other Requirements:
Other considerations:
- All applicants must be able to lawfully accept employment in the United States at the time of an offer of employment.
- Employment for this position is covered by the collective bargaining agreement for the Minnesota State University Association of Administrative and Service Faculty (MSUAASF) – see agreement.
- In accordance with the Minnesota State Colleges and Universities (MinnState) Vehicle Fleet Safety Program, faculty and staff driving on college/university business, who use a rental or state vehicle, shall be required to complete a vehicle Use Agreement form and conform to MinnState's vehicle use criteria and consent to a motor vehicle records check.
- BSU is a tobacco free workplace (see policy).
Apply online: https://bemidjistate.peopleadmin.com/
A complete application will include the following attachments:
- Cover letter, which addresses the required qualifications and your specific interest in working at BSU.
- Resume / Curriculum Vitae.
Inquiries about the position:
Ben Hoffman, Executive Director of Admissions
Ben Hoffman, Executive Director of Admissions
Phone: (218) 755-2180
If you have general questions about this posting or submitting an application, contact Mary Miller at mary.miller@bemidjistate.edu
About:
UNIVERSITY / COMMUNITY
WHY BEMIDJI:
Bemidji State University is nestled among the pines along the shores of Lake Bemidji, just blocks from a thriving downtown community. In this Northwoods setting, students, staff, and faculty have a variety of activities at their fingertips. Possessing all the charm and character of a college town, Bemidji remains a tight-knit community of good neighbors and engaged citizens who always come out to cheer for the Beavers. While the city of Bemidji — named after the Ojibwe Chief Shaynowishkung (nicknamed Bemidji) — is home to a diverse population of more than 15,000 people, it serves a regional population of more than 100,000.
Though quaint and historic, the city offers the urban conveniences upon which college students rely. Bemidji State is conveniently located minutes away from affordable restaurants, cozy coffee shops, grocery stores, city parks and more. Small, locally owned shops and art sculptures line the streets of downtown Bemidji, while national chains can be found in and around the Bemidji area, including an uptown selection of department stores and restaurants. students at Bemidji State University have the opportunity to experience a dynamic local culture and history. Bemidji also sits at the center of the legends of Paul Bunyan and Babe the Blue Ox. The famous statues of Paul and Babe greet students as they drive in from the south along Lake Bemidji.
The thriving downtown community presents ample opportunities for engagement off-campus. Among other things, there are fine-dining restaurants, cafes, and a natural foods co-op in downtown Bemidji. The historic Paul Bunyan Playhouse has a calendar of classic shows; restaurants and lounges offer weekly live music performances; the First Friday Art Walk provides a tour of new monthly art exhibits; and annual events such as the Loop the Lake Festival, the Dragon Boat Festival, the Blue Ox Marathon, Bemidji Winterfest, and The Minnesota Finlandia bring the community together.
For those who love the outdoors, there are wooded, multi-use trail systems within minutes of campus and community parks with walking trails, playgrounds and a skate park. Lake Bemidji State Park and its miles of navigable trails is located directly across the lake from BSU, and the Buena Vista Ski Area — just 12 miles north of campus — offers downhill skiing and BSU-sponsored student transportation in the winter months. Further, the Mississippi River Headwaters is a mere 45 minutes from Bemidji.
Review a
About Bemidji State University
Bemidji State University is the place to be...bold, real, innovative, creative, global, aware, successful, and so much more! Through our signature themes, BSU and its nearly 5,000 students are committed to environmental stewardship, community service, and global understanding. You'll see that commitment in what we teach and in what we do. Located on the western shore of Lake Bemidji, our north woods campus environment reminds us daily of the need to be in tune with our world. Similarly, the American Indian culture of our region beckons us to begin our global journey by understanding our past as we prepare for the future. See for yourself by visiting us soon.
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